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196 pages. 9.00x6.00x0.45 inches. In Stock.

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Newton's Telecom Dictionary is the "bible" of the telecommunications, networking, Internet, computer and information technology industry. It earned this reputation through its widespread adoption for training, for sales and for management understanding of industry technology. Substantially expanded, the 27th edition has 26,978 definitions -- with 695 new definitions and about 1500 updates reflecting industry changes since the 26th edition. Many of the new entries are in hot areas including: · 802.11 WiFi networks· 3G, 3.5G and 4G/LTE· satellite communications· smartphones· fiber broadband networks· IP voice, data, and video· DOCSIS, 1.1., 2.0 and 3.0· convergence· optical networks· internetworking· cloud services· virtualization and visualization· network security and network weaknesses· military communications· network economics· MoCA and new local area networks· ecommerce· service delivery and billing· government regulation· industry mergers and acquisition· green computing and green telephony· social networks Newton's Telecom Dictionary differs from technical dictionaries (on paper or online) in that it not only defines terms, but explains them and puts the terms in the context of alternatives and often offers advice on getting the maximum benefit from the technology. Some of the definitions are actually mini-essays, covering several pages. All definitions -- no matter how technical the term - are explained in words a non-engineer businessperson can understand. This “understandable words” approach is not an attempt to "dumb down" the definitions but to make them understandable and accessible to everyone, including engineers who may come from a different field of engineering and not be familiar with telecom’s nuances

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

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Brand New! Usually ships within one business day! This item is: Sales, Cases and Materials (University Casebook Series), Benfield, Greenfield; 8th ed., 2020; '; ISBN: 9780314290762. For fastest delivery, choose Expedited Shipping. We represent the Internet's largest independent legal bookstore!

Hold the line on price in every transaction― from the leading expert on Value-Added Selling! These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. It provides tips and tactics for: Developing a price-objection counterattack before you meet with buyers Using questions and compelling presentations to move the conversation away from the subject of price Destroying price objections if they surface Understanding why and when to raise your prices Creating winning bids―on paper and online Crush Price Objections offers you the tactical support you need to focus specifically on price resistance in order to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stop haggling―and start closing!

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind.Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

This book describes the design and implementation of the BSD operating system--previously known as the Berkeley version of UNIX. Today, BSD is found in nearly every variant of UNIX, and is widely used for Internet services and firewalls, timesharing, and multiprocessing systems. Readers involved in technical and sales support can learn the capabilities and limitations of the system; applications developers can learn effectively and efficiently how to interface to the system; systems programmers can learn how to maintain, tune, and extend the system. Written from the unique perspective of the system's architects, this book delivers the most comprehensive, up-to-date, and authoritative technical information on the internal structure of the latest BSD system. As in the previous book on 4.3BSD (with Samuel Leffler), the authors first update the history and goals of the BSD system. Next they provide a coherent overview of its design and implementation. Then, while explaining key design decisions, they detail the concepts, data structures, and algorithms used in implementing the system's facilities. As an in-depth study of a contemporary, portable operating system, or as a practical reference, readers will appreciate the wealth of insight and guidance contained in this book. Highlights of the book: Details major changes in process and memory management Describes the new extensible and stackable filesystem interface Includes an invaluable chapter on the new network filesystem Updates information on networking and interprocess communication

Road & Track Illustrated Automotive Dictionary is a handy reference that will answer your automotive questions. Whether decoding a sales brochure, or making sense of information downloaded from the internet, or unraveling the latest technology detailed in a road test, this book has the answer. Contains over 1,300 definitions and 437 photographs and illustrations.

"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Accessories which we use in alternative and old photographic processes are difficult to find and are sometimes quite expensive through regular sales channels. Most users, therefore, produce them at home, with the help of varied and sometimes quite conflicting information that can be found on the Internet. We try to some extent to overcome this lack of resources with this book, because in it are collected the most frequently used photographic tools, the operation of which has been verified in practice. As in all the books from the collection of Historical and Alternative Photography, the content of this book is also presented in an extremely comprehensible manner, since the procedures are described step-by-step, with rich pictorial support. The descriptions are presented without drawing plans, so that the devices can be adapted to the needs of readers who come from all over the world, and this regardless of the “standard” dimensions of different materials found in various countries. In the instructions where this is necessary, of course, the applied dimensions are written in both metric and imperial units.

TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn’t need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I’ve discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don’t get results. We’ll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That’s basically how I’ll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of “surprise and harass” I will focus on “surprise and delight.” First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it’s relatively easy to outrank your competition, get more visibility and reach new readers.

Today, with antiques and collectables available everywhere from garage sales to the Internet, collectors need authoritative advice more than ever. This comprehensive reference puts it at their fingertips. Essential questions in all categories are answered instantly in the A-to-Z section: What is Aurene glass? When was Tiffany & Co. founded? What’s the difference between soft- and hard-paste porcelain? In the back of the book the collector will find extensive charts and tables to help identify the styles of feet on furniture, the forms of glass objects, dolls’ bodies and heads, and hundreds of makers’ marks on glass, ceramics, and silver. Plus, the eye-opening chapter on buying and selling antiques is essential preparation before attempting any sale or purchase.

Accessories which we use in alternative and old photographic processes are difficult to find and are sometimes quite expensive through regular sales channels. Most users, therefore, produce them at home, with the help of varied and sometimes quite conflicting information that can be found on the Internet. We try to some extent to overcome this lack of resources with this book, because in it are collected the most frequently used photographic tools, the operation of which has been verified in practice. As in all the books from the collection of Historical and Alternative Photography, the content of this book is also presented in an extremely comprehensible manner, since the procedures are described step-by-step, with rich pictorial support. The descriptions are presented without drawing plans, so that the devices can be adapted to the needs of readers who come from all over the world, and this regardless of the “standard” dimensions of different materials found in various countries. In the instructions where this is necessary, of course, the applied dimensions are written in both metric and imperial units.

Jeremy Miner - A prolific writer, teacher, and trainer has taught thousands of Network Marketers, Sales Professionals, and Marketers how to take it to the next level. He's made himself a millionaire as an indirect result of his ability to teach other people how to succeed and make money on the Internet. Finally, he tells all in this volume of sheer brilliance. You'll learn how to make yourself wealthy following a proven plan that Miner methodically lays out for you. He claims you can't go wrong! Grab Your Copy Now!